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Email Marketing In The Online Advertising Landscape

If you have already invested in or are considering upgrading your email marketing efforts but feel uncertain owing to recent developments in other fields such as social media, calm your unease – advertising through email is still a leading and developing marketing strategy worth investing in and growing.

Future of Advertising through Email

Being an integral part of the still-growing interactive or online marketing industry, marketing through email will continue to evolve in the next few years. According to the Forrester Interactive Marketing Forecast, 2011 to 2016, interactive or online advertising will reach the $77 billion mark by 2016, making it as big a part of overall advertising endeavors as TV advertising at about 35% of market share. Though mobile marketing overtook conventional email efforts in 2011, it also signals a rise in mobile marketing through email. Furthermore, the forecast went on to note that in the next five years, email advertising efforts will remain one of the core components of any marketer's interactive marketing campaign.

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