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Why A Social Media Strategy Is Necessary

It is very important to have a good social media strategy for any organization these days.  More people are engaging with social networks like Facebook, Tumblr and Twitter, so having a visible presence in these areas is an absolute necessity.  However, there is a science to social marketing that makes it effective, especially if an organization does not have the name or brand recognition as a company that has been well-established over the years.

For instance, in viral marketing it is very important to show potential clients and customers that there is a real person behind the social network.  A good strategy should also consider elements such as
• how often to reach out to an existing or potential client base
• how to create a personable presence
• what types of promotions and giveaways will draw clients
• how to use social media in handling a crisis or other unexpected problem
 
Unless an organization has an in-house media team, it may be necessary to use an outside company that has expertise in using social media for marketing purposes.  Companies like SocialAdr work with other organizations that need some assistance in building a social media presence and maximizing the potential of social media for marketing.  This also includes building an overall web presence as well as boosting an organization's rankings when it comes to search engines like Google.
 
A web presence is crucial to any organization, but the right kind of presence is even more important.  Not only should potential and existing clients find organizations on Twitter, Facebook and other social networks, but they should also feel comfortable engaging on social networks and find what they need.  Having a viable social media strategy will help an organization bring in new clients, maintain a good relationship with existing ones and establish itself as a brand.

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